Using social media in a small business – Dorset photographer

dorset wedding portrait photographer

The only trouble is, social media can take up an inordinate amount of time on a daily basis ….  blogging, replying to comments, tweeting, checking and updating Facebook …. all of those social interactions that are so important to businesses nowadays!

I have to admit that I was a “late adopter” when it comes to the social media revolution – I value the privacy of myself and my family, and moving into the Facebook world to promote my business seemed quite daunting – but, as with anything new, it’s amazing how quickly we adapt! The Facebook business page soon appeared and before I knew it I was posting away merrily! 🙂

However, I’ve never been the greatest fan of Twitter, as most people seem to use it for letting the world know about the most banal and trivial elements of their lives, and do I really want to know what someone’s having for breakfast? 🙂

Twitter also takes up a lot of time if you’re going to develop conversations, and when I’m out and about, taking photographs of clients, travelling to meetings etc. it’s just not possible to respond quickly and I think that loses the benefit of the medium. But, I’ve tried to persevere and will throw in the occasional tweet about work, and on those days when I’m in the office I can at least keep an eye on the feeds and chip in from time to time!

I know that it’s Twitter “protocol” to follow someone who follows you, but I’ve quickly learned that so many “followers” are only doing so in the hope that you’ll reciprocate and they can then bombard you with marketing and sales pitches! So now I only follow people whose interests are similar to mine and who I think might benefit my business – I know that might sound a bit harsh, but at the end of the day we run a business with the aim of being successful and that old adage “time is money” is especially true when you’re a small business or solopreneur (I love that word, even if it has been made up!).

It’s really interesting to see how our view of the world can be summarised in 140 characters or less, and this excellent video shows a review of 2011 via Twitter posts from across the world – things move so quickly these days, and it’s all too easy to forget events from even a few months ago as they’ve been superseded by more recent “news-worthy” (and I use that term loosely) events.

Anyway, that’s enough wittering for today, so I’ll sign off, but if you want to follow me on Twitter I’m on @ianhphoto.

Bye for now!


Dorset wedding and portrait photography

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