I was reminded today of an advert that Kodak ran a few years ago, and whilst the ad’s now dated a little, the message it delivers certainly hasn’t. I’ve posted before about the responsibility that professional photographers have to record precious moments, and never to compromise on quality – our images outlive us and our clients. We have to challenge ourselves on every shoot that we do, because we owe it to our clients and to future generations.
The video has some iconic images, and the shot of the older man looking at his wife’s photograph is really touching. If you ever doubted as whether to use a professional photographer to record the key moments of your life, this shortened version of the video should provide the answer.