Focus on Imaging – the end

by Ian Hamilton

Focus on Imaging is no more …

Yesterday saw a Press Release about the demise of Focus on Imaging, arguably the largest photographic trade show in the UK. Running for 24 years and with more than half a million photographers through its doors it was a showcase for photographic companies and one where professional (and amateur) photographers could see the latest innovations and releases from the major manufacturers.

Over the past few years the explosion in digital imaging has meant that photographers of all abilities have flocked to Focus on Imaging at the NEC in Birmingham, to see and try out the latest equipment. Indeed, only a few months ago I travelled up to the NEC with a few of my fellow wedding professionals and spent a happy day wandering around the stands – checking out new equipment but also talking to wedding album manufacturers and other suppliers about their offerings. As a “one-stop shop” it was a great way to actually see the products and try them out – in this e-commerce age it’s getting increasingly difficult to actually see and handle products because local suppliers just can’t afford to hold the necessary stocks, so you’re limited to looking at websites and trying to gauge the quality of the goods from the photographs … never an easy task! From my perspective, if I’m offering my Brides and Grooms a range of albums or wall-art (such and metal prints or acrylics), it’s vital that I have absolute faith in the quality of the product, because a sub-standard item’s only going to reflect badly on me and that’s something I don’t want.

It’s a real shame that Mary Walker’s decide not to continue with Focus on Imaging, so I’ll be looking for smaller exhibitions where I can meet the manufacturers and check out the goods … a few more miles on the click I think! 🙂


The end of Focus on Imaging


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