Fashion shop using computer generated models!

I’ve spoken out on this before, about the fashion and beauty industry fixating on models whose figures are then retouched and tweaked in Photoshop – this then puts so much pressure on youngsters to conform and have the “perfect body”. As a wedding and portrait photographer it’s my job to make my clients look as good as possible, but this is done with posing and lighting, not computer enhancements – “Photoshopping” an image takes away the true character and appearance of the client.

Well, it seems that H&M have gone one step further – they’ve admitted to taking photos of clothes on mannequins and then transferring these to a computer generated body! ‘We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer … The message is clear: buy our clothes, not our models.’

This is absolutely ridiculous!

Photos courtesy of The Daily Mail

You can check out the Daily Mail article here

#weddingphotographerdorset #ianHphotography #bournemouthweddingphotographer #dorsetweddingphotographer #dorsetweddingphotography #dorsetportraitphotographer #weddingphotographydorset #weddingphotographer #bournemouthweddingphotographers #portraitphotography #bournemouthweddingphotography


Recent Posts

See All

Coronavirus and UK weddings

Who’d have thought, a few months ago, that we’d be looking at isolating ourselves from our family and friends. But here we are, in very uncertain times. If you have a wedding booked this year you may

Documentary wedding photography across Dorset and Hampshire

Ian Hamilton - ianH photography - 07575 567408